What to - How to - Sell on eBay

Product Information
Mini electric skillet is a kitchen appliance that design to cook quick meals for individual. Many people purchase this item to cook for breakfast. The mini electric skillet is small and compact, so people who live alone or don’t have a kitchen – students and/or singles, people who are on the roads - trucker, and people who are travel often - RV owners are potential customers for this item.

Data Analysis
The following eBay marketing research was done at 8:00am on 4/16. In the past two weeks, the mini electric skillet had 10 listings and 5 of them were sold. This means the conversion rate is 50%. The selling price range was between $10 and $17. Some seller used calculated shipping method and others used fixed. The fixed shipping price was between $9 and $12. Listing formats were both auction and buy it now; 3 buy it now listings and 2 auction listings were sold. Popular keywords in the eBay title were mini electric skillet and personal electric skillet.

Potential Selling Solution

To sell a mini electric skillet on eBay, one of the solutions is to have created a keyword-rich title. 60% of Buyers use keywords on eBay to search their products. Additionally, a same product can be called differently between buyers. Therefore, creating a keyword-rich title to assist many buyers is a big plus. The more keywords in the eBay title also means the increasing the viewing chances of a listing.

Sellers who sell mini electric skillet on eBay are either including mini electric skillet or personal electric skillet in the title but not both. If both keywords can be in the title – Personal Mini Electric Skillet, the listing will be viewed by buyers who search mini electric skillet and also buyers who search for personal electric skillet. Some buyers use keywords like mini electric skillet, portable electric skillet, compact electric skillet, non-stick electric skillet, electric frying pan, electric frypan, and electric fry pan to search this item. Therefore, find the best or most popular keywords that use to search a mini electric skillet and compile them in the title will increasing the viewing chances of a listing. More buyers view a listing means the potential to sell an item is higher.

Possible keywords in eBay Title: Mini, Small, Portable, Personal, Compact, Non-Stick, Electric Skillet, Electric Frying Pan, Electric FryPan, Electric Fry Pan

Want to sell this item on eBay:
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