What to - How to - Sell on eBay

Product Information
Slow cooker is a kitchen appliance that design for busy people. Before you leave home, just put all ingredients in the slow cooker and turn on the slow cooker. When you come home, a meal is ready to enjoy. In today’s society, people want to eat health, but no time to cook. A slow cooker is the perfect solution for these people. 

Data Analysis
The following eBay market research was done at 10:00am on 4/17. In the last 15 days, the 8.5-quart slow cooker had 13 listing and sold 9 items. The conversion rate is 69%. The selling price range was between $23 and $37. Listings formats were both auction and buy it now; with only 2 auction listing sold. Keywords in the eBay title were slow cooker, 8.5 quart or qt, and stainless steel. 

eBay Selling Solution

Two listing formats are available on eBay: auction and fixed price/buy it now. The result from Data Analysis shows selling 8.5-quart slow cookers in Buy It now listing has higher conversion rate than auction listing.

• Seller T used BIN format with the merchandise price of $27.99. S/he had three listings and sold all of them. This means the conversion rate for seller T is 100%.
• Seller X used Auction format with the sold price of $29.99. In fact, the merchandise had starting bid at the same price. S/he had one listing that leads 100% conversion rate.
• Seller Y used Auction format with the sold price of $22.50. Also the merchandise had starting bid at the same price. S/he had one listing that leads 100% conversion rate.

Auction listing is designed for highly popular items because popular items will generate more bidders. The more people participate in the bidding process, the higher price an item will be. For this case, 8.5-Quart slow cooker, both auction listings only generate 1 bid. Is 8.5-Quart slow cooker a popular item to generate many bidders? 

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